Abstract: The warning graphic portions of a cigarette package are obscured and replaced with a more visually appealing replacement graphic, while leaving the cigarette brand logo unobscured. Preferably, the cigarette package is inserted into a sleeve which obscures the warning graphic while leaving the brand logo substantially unobscured. The sleeve contains a replacement graphic in place of the warning graphic. The replacement graphic could include user self expression or advertising. The use of advertising opens a new outlet for advertisers' messages.
Abstract: The warning graphic portions of a cigarette package are obscured are replaced with a more visually appealing replacement graphic, while leaving the cigarette brand logo unobscured. Preferably, the cigarette package is inserted into a sleeve which obscures the warning graphic while leaving the brand logo substantially unobscured. The sleeve contains a replacement graphic in place of the warning graphic. The replacement graphic could include user self expression or advertising. The use of advertising opens a new outlet for advertisers' messages.