Abstract: Systems and methods for computing a causal uplift in performance of an output action for one or more treatment actions in parallel are described herein. In an embodiment, a server computer receives interaction data for a particular period of time which identifies a plurality of users and a plurality of actions that were performed by each user of the plurality of users through a particular graphical user interface during the particular period of time. The server computer uses the interaction data to generate a feature matrix of actions for each user, and a set of confounding variables included to minimize spurious correlations. The feature matrix is then used to train a machine learning system, using data identifying a user's performance or non-performance of each action as inputs and data identifying performance or non-performance of a target output action as the output.
Type:
Grant
Filed:
July 29, 2019
Date of Patent:
October 18, 2022
Assignee:
APMPLITUDE, INC.
Inventors:
Scott Kramer, Cynthia Rogers, Eric Pollmann, Muhammad Bilal Mahmood