Patents Assigned to Appature Inc.
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Patent number: 8874460Abstract: Healthcare marketing data may be cleaned and normalized according to data validity and/or data canonicity rules prior to being merged into a healthcare marketing database. The merging process may include a fuzzy de-duplication operation utilizing a configurable field scoring table for automatically identifying matching and non-matching records. Potential duplicates that cannot be automatically resolved may be provided to an operator to provide merge or no-merge instructions.Type: GrantFiled: June 10, 2011Date of Patent: October 28, 2014Assignee: Appature, Inc.Inventors: Christopher Hahn, Derek Slager, Ken Harris
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Patent number: 8799055Abstract: Provided herein are systems and methods for providing access to marketing data via a reduced-complexity marketer GUI for dynamically defining market segments for use in marketing campaigns.Type: GrantFiled: May 24, 2012Date of Patent: August 5, 2014Assignee: Appature, Inc.Inventors: Christopher Hahn, Kabir Shahani, Derek Slager
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Patent number: 8745413Abstract: Personally-identifying, protected health information (“PHI”) is stored in encrypted form in protected data records, and hash values derived from the PHI are stored in associated search records. A healthcare marketer may identify market segments of individuals by querying the search records using hashed query predicates, identifying protected data records based on the search record results, and providing anonymized data-record results to the healthcare marketer. Once a market segment has been anonymously identified, the marketer may cause personalized marketing messages to be generated for individuals in the market-segment without the marketer having been exposed to PHI associated with those individuals.Type: GrantFiled: February 7, 2012Date of Patent: June 3, 2014Assignee: Appature, Inc.Inventors: Christopher Hahn, Derek Slager
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Publication number: 20120232957Abstract: Provided herein are systems and methods for providing access to marketing data via a reduced-complexity marketer GUI for dynamically defining market segments for use in marketing campaigns.Type: ApplicationFiled: May 24, 2012Publication date: September 13, 2012Applicant: Appature, Inc.Inventors: Christopher HAHN, Kabir SHAHANI, Derek SLAGER
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Publication number: 20120226916Abstract: Personally-identifying, protected health information (“PHI”) is stored in encrypted form in protected data records, and hash values derived from the PHI are stored in associated search records. A healthcare marketer may identify market segments of individuals by querying the search records using hashed query predicates, identifying protected data records based on the search record results, and providing anonymized data-record results to the healthcare marketer. Once a market segment has been anonymously identified, the marketer may cause personalized marketing messages to be generated for individuals in the market-segment without the marketer having been exposed to PHI associated with those individuals.Type: ApplicationFiled: February 7, 2012Publication date: September 6, 2012Applicant: Appature, Inc.Inventors: Christopher Hahn, Derek Slager
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Patent number: 8244573Abstract: Provided herein are systems and methods for providing access to marketing data via a reduced-complexity marketer GUI for dynamically defining market segments for use in marketing campaigns. The systems and methods provide a searchable list of person-related and entity-related pluralities of market segmentation criteria, obtain a market segmentation definition comprising a search key corresponding to selected market segmentation criteria, and perform a series of steps to obtain a first market-segment snapshot.Type: GrantFiled: January 19, 2010Date of Patent: August 14, 2012Assignee: Appature Inc.Inventors: Christopher Hahn, Kabir Shahani, Derek Slager
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Publication number: 20110238488Abstract: Healthcare marketing data may be cleaned and normalized according to data validity and/or data canonicity rules prior to being merged into a healthcare marketing database. The merging process may include a fuzzy de-duplication operation utilizing a configurable field scoring table for automatically identifying matching and non-matching records. Potential duplicates that cannot be automatically resolved may be provided to an operator to provide merge or no-merge instructions.Type: ApplicationFiled: June 10, 2011Publication date: September 29, 2011Applicant: APPATURE, INC.Inventors: Christopher Hahn, Derek Slager, Ken Harris
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Publication number: 20110231410Abstract: Tabular survey data may be automatically imported into a marketing database, including determining a multi-factor score for each column of data. The multi-factor score rates a relative likelihood that a given column represents survey question and/or survey response data, as opposed to respondent-identifying data.Type: ApplicationFiled: May 20, 2011Publication date: September 22, 2011Applicant: Appature, Inc.Inventors: Christopher Hahn, Derek Slager, Ken Harris, Stephen Meyles
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Publication number: 20100185496Abstract: Provided herein are systems and methods for providing access to marketing data via a reduced-complexity marketer GUI for dynamically defining market segments for use in marketing campaigns.Type: ApplicationFiled: January 19, 2010Publication date: July 22, 2010Applicant: APPATURE, INC.Inventors: Christopher Hahn, Kabir Shahani, Derek Slager