Patents Assigned to Appature Inc.
  • Dynamic marketing system and method
    Patent number: 8244573
    Abstract: Provided herein are systems and methods for providing access to marketing data via a reduced-complexity marketer GUI for dynamically defining market segments for use in marketing campaigns. The systems and methods provide a searchable list of person-related and entity-related pluralities of market segmentation criteria, obtain a market segmentation definition comprising a search key corresponding to selected market segmentation criteria, and perform a series of steps to obtain a first market-segment snapshot.
    Type: Grant
    Filed: January 19, 2010
    Date of Patent: August 14, 2012
    Assignee: Appature Inc.
    Inventors: Christopher Hahn, Kabir Shahani, Derek Slager