Abstract: In an embodiment, a data processing method comprises receiving, from a first computer, and storing at a service provider computer, a copy of a non-natively-executable computer program; generating and distributing a download link that is configured, when activated, to cause downloading of a dynamically generated natively executable installer program from the service provider computer; receiving a request based upon the download link, and in response, the service provider computer generating a natively executable installer program that comprises the non-natively-executable computer program file and, optionally a player or other support software and/or one or more bundled external software offers, and providing the installer program to the end user computer; receiving, from the installer program, a request for the non-natively-executable computer program; providing the non-natively-executable computer program from the service provider computer to the end user computer; and the method is performed by one or more