Abstract: Systems and methods are described for determining one or more benchmarks for software usage of an organization based on data internal to the organization. In one example, usage data of a software application of an organization may be obtained or collected. One or more expected users of the software application may be identified. Next, at least one benchmark for usage of the software application may be determined based on a power law, the identified expected user or users, and usage data internal to the organization. The obtained usage data may then be compared to the one or more benchmarks, and results of the comparison output, for example via a graphical user interface or a report.