Abstract: A hook is provided for the grip end of a rod-like golf accessory in the form of a golf ball retriever. The grip outer surface is formed with a sinuous outer surface having concave and convex sections. An arm extends out proximate a top of the grip and a leg extends out from the arm down parallel to the grip and spaced from an outer surface of the grip. A distal end of the leg is angled in towards the grip surface to provide a narrowed entry into the space between the hook legs and the grip outer surface. The hook arm and legs are almost as wide as the narrowest part of the grip relatively thick to provide substance to the hook and somewhat flexible to facilitate flexure of a distal end of the hook leg when hooking the device over an upper edge of a golf bag.