Abstract: The present invention involves a computer for implementing a complex database management system. A processor has at least one complex database with extraction software. The database extraction software is capable of creating a perspective based data model from a user selected data table of the database. A query is specified by user selection of attributes from a data table of the database. A perspective based data model is created from the user selected data base table of the database and related tables. The extraction software creates a query structure defining a plurality of paths providing a selected portion of the information in the database, which is presented to the user based on the perspective based data model. The query structure defines a plurality of paths and having a plurality of nodes, each of the nodes having a corresponding operand. A downward evaluation of the query structure is performed, proceeding from a starting object down downwardly through the paths.

Abstract: A software system and method is disclosed for creating and maintaining an audience member database based on multiple source audience member databases. Rankings of relative accuracy of data elements of each source database are maintained. To determine whether a given source database record represents the same audience member represented by a record of the target database, comparisons are made of various non-encoded and encoded fields of the respective databases to identify the most closely-matching target database record. If such a record is identified, only those fields from the source records that have a higher accuracy ranking than the fields in the target database are updated. The target database itself may be directly editable and its fields may be associated with accuracy rankings. Optionally, the user may select parameters to specify how closely candidate match records must match in order to achieve the optimal balance of speed vs. accuracy.