Abstract: A method includes receiving by a processor a prescription drug claim transaction data from a claims processor over a data communications network, analyzing the prescription drug claim transaction data by the processor, identifying by the processor from the prescription drug claim transaction data an entity selected from the group consisting of: prescribing doctor and dispensing pharmacy, determining by the processor a location of the entity, and generating by the processor a token for the digital wallet of the user device, the token includes rules for displaying a message in the user device when the user device passes to within a threshold distance of the location of the entity as detected by a location sensor of the user device. The rules cause display of the message in the user device when the user device passes to within a threshold distance of the location of the entity as detected by a location sensor of the user device.

Abstract: A method of delivering a discount on a purchasable item includes capturing a message of the item by a device. The device processes the message and sends a message artifact. A discount service computer receives and parses the message. The message is matched to a record of an eligibility database, if any exist in the eligibility database, or else a corresponding record for the message is generated. A discount database is accessed for a discount coupon relevant to the record and the purchasable item identity. The discount coupon is sent to the device. The item is discounted at point of purchase, and the applicable record of the discount database is updated.