Abstract: A fishing lure assembly includes: a skirt mount from which a shank extends, the skirt mount having a non-circular profile with a maximum width; a skirt including a plurality of strands and a collar with a non-circular opening having a maximum dimension that is greater than the maximum width of the skirt mount. The skirt can be installed upon the skirt mount by passing the skirt mount through the opening when the maximum width of the skirt mount is aligned with the maximum dimension of the opening. The skirt is maintained as installed upon the skirt mount when the maximum width of the skirt mount is rotated out of alignment with the maximum dimension of the opening.