Abstract: A multi-purpose and multi-use cleaning or treating device, in particular for personal hygiene includes at least a cleaning or treating head (20, 13). This head includes a substantially flat cleaning element (20) made of sponge plastic material capable of adopting any desired shape by the effect of forces applied thereon and to resume at least partially its original shape, preferably plane, when these forces are absent, and a support (13) whose shape the element (20) can match when it is folded down and arranged thereon for covering it at least partially. Retainer (30) co-operates with the element (20) and the handle (10) to ensure proper hold of the element on the support. The support (13) includes gripping means directly mounted, such as grooves, or intrinsic, by the very material of which the support is made, for example a resin or an elastomer. The supports can be of different shapes.