Abstract: A system and method for sharing a personalized purchase request for an item offered via a web page of an electronic commerce (e-commerce) website are provided. The method includes detecting a purchase request by a user of a first user device; identifying a plurality of key purchase parameters, wherein the key purchase parameters include a limited set of information included in the web page; generating a personalized purchase request based on the plurality of key purchase parameters and at least one identifier related to the first user device; and sharing the personalized purchase request with at least a second user device by at least one of: sending a link to the personalized purchase request, and sending a widget including code that, when executed at the second user device, configures the second user device to display the personalized purchase request.