Abstract: An improved startup device for the rotor of a permanent-magnet synchronous motor, particularly adapted for liquid conveyance pumps, such as those used in electrical household appliances or the like, which are equipped with a permanent-magnet synchronous motor of the type comprising a stator unit with a pack of metal laminations and electrical windings supported by a body that forms a substantially cylindrical chamber that accommodates, upon assembly, the rotor unit, which is axially crossed by a motor shaft.