Patents Assigned to Astro West LLC
  • Detecting and measuring exposure to media content items
    Patent number: 8358966
    Abstract: User exposure to media items is detected and measured. A mobile client device carried by a user digitally samples the audio environment of the user on a regular basis. These samples are transformed into a stream of data signatures and compared with reference media items to detect user exposure to the reference items. Purchase behavior following exposure to selected media content items can be detected and tracked as well, so as to gauge effectiveness of media items such as advertisements.
    Type: Grant
    Filed: October 8, 2009
    Date of Patent: January 22, 2013
    Assignee: Astro West LLC
    Inventors: Tom Zito, Mark D. Klein, Allan E. Alcorn, Gary S. Fletcher, Jr.