Abstract: The present invention comprises a system and method for determining the familiarity of a subject with a given stimulus. The method is based on tracking eye movements of the subject when they are presented with these stimuli, for example by use of an eye-tracking camera adapted for this purpose. Differences in familiarity with a given stimulus will evoke different responses in subjects eye movements, and these differences are analyzed by a classification algorithm in order to determine familiarity with a given stimulus or lack thereof.