Abstract: System and computer readable media embodiments of enhanced and flexible login and profile management tools as well as brand owner communication tools are provided which provide more flexibility in regards to information sharing that benefit both users and brand owners and ease the integration of user information into brand owner databases. System and computer readable media embodiments are also provided for an end user to control both how and who uses her personal data. Specifically, these embodiments permit her to authorize which pieces of personal data may be used by particular actors to perform particular tasks. In addition, these embodiments allow the tasks to be performed while simultaneously limiting the number of actor(s)/servers/devices in possession of her personal data.

Abstract: A system and method for directing self-targeted advertising to users who are interested in receiving it. A user creates or adopts one or more personas that define a number of characteristics that the user has or wants to be associated with. The characteristics of the personas can be used by advertisers to define members of a target audience. Each persona included in a target audience has an address or identifier to which ads are sent. In one embodiment, users are shown a user interface screen with icons representing a number of brands. The user provides input that indicates whether they have different opinions of the brands. Based on the input received, an estimate is made of the likelihood that the user has a number of characteristics. In one embodiment, the user can arrange the icons representing the brands on the user interface screen to indicate if the user likes or dislikes the brand.

Abstract: The disclosed tools use a plurality of substantially low powered data signal transmitters and receiving tools, such as beacons to provide a location and contextually aware system. Specifically, the disclosed technology can greatly enhance personalization of information or advertising that is delivered to a user via analyzing the proximity data that is transmitted by a beacon.

Abstract: The disclosed tools include enhanced and flexible tools to enable users who may be business competitors to share non-generic data in a substantially generic and in a substantially equitable manner. The resulting incentive to more freely share data between competitors will benefit users such as brand owners and enhance content delivered to their end users based on shared data.

Abstract: An input and processing system allows user input information such as user affinity to efficiently block content and request content as well as novel input of commands such as copy/paste on a small mobile device screen among other computing devices. A client/server is also made more efficient due to the enhanced gathering of information such as content feedback from users. Yet another disclosure regards a system allowing leveraging of preexisting information to display content and select brands for user feedback. Also disclosed are systems for increasing sales efficiency, and various GUI interfaces.

Abstract: A system and method for directing self-targeted advertising to users who are interested in receiving it. A user creates or adopts one or more personas that define a number of characteristics that the user has or wants to be associated with. The characteristics of the personas can be used by advertisers to define members of a target audience. Each persona included in a target audience has an address or identifier to which ads are sent. In one embodiment, users are shown a user interface screen with icons representing a number of brands. The user provides input that indicates whether they have different opinions of the brands. Based on the input received, an estimate is made of the likelihood that the user has a number of characteristics. The user can arrange the icons representing the brands on the user interface screen to indicate if the user likes or dislikes the brand.

Abstract: The disclosed tools use a plurality of substantially low powered data signal transmitters and receiving tools, such as beacons to provide a location and contextually aware system. Specifically, the disclosed technology can greatly enhance personalization of information or advertising that is delivered to a user via analyzing the proximity data that is transmitted by a beacon.

Abstract: The disclosed tools include enhanced and flexible tools to enable users who may be business competitors to share non-generic data in a substantially generic and in a substantially equitable manner. The resulting incentive to more freely share data between competitors will benefit users such as brand owners and enhance content delivered to their end users based on shared data.

Abstract: The disclosed tools include enhanced and flexible tools to enable users who may be business competitors to share non-generic data in a substantially generic and in a substantially equitable manner. The resulting incentive to more freely share data between competitors will benefit users such as brand owners and enhance content delivered to their end users based on shared data.

Abstract: An input and processing system allows user input information such as user affinity to efficiently determine user characteristics from content as well as novel input of commands such as copy/paste on a small mobile device screen among other computing devices. A client/server is also made more efficient due to the enhanced gathering of information. Also disclosed is a system for rapid presentation of information such as barcodes at barcode scanners. A system can request multiple barcodes, coupons or the like by detecting a signal from a scanner that information presented has been read.