Abstract: System and method for collecting information including data and files about a vehicle in a central repository, such data including inventory data from automobile dealerships, service history data, ownership history data, warranty data, original factory equipment data, invoice pricing data, vehicle images, financing data, and current retail value data, normalizing this data, and aggregating and storing the data in an relational database and file system to permit creation of customized presentations and analytical reports to assist in marketing vehicles to perspective customers.