Abstract: A broadcast and reception system provides a segmented broadcast signal for providing regional traffic information and a receiver adapted to receive selected segments of that broadcast. The segmented broadcast signal includes a number of segments which each include a tone sequence, a digital regional code, a digital duration code, and an audio segment. The receiver monitors selected regional traffic segments and converts the selected audio segment to a form compatible with a standard automotive radio. Thus, a user can selectively monitor regional traffic information without having to listen to reports from regions of no interest to him. Alternatively, the selected traffic information can automatically override normal radio listening.