Abstract: A vehicle includes: an electrical load; a generator; a battery; and a controller configured to, control the operation of the generator based on the charging rate of the battery, identify a power generation margin representing a ratio of the power that the generator can output to a maximum power based on the duty ratio of the input voltage applied to the generator, and reduce power consumption of the electrical load based on a comparison between the power generation margin and a target margin. The vehicle can prevent or minimize the voltage drop phenomenon of the generator by using the power generation margin of the generator.