Abstract: Disclosed are an exothermic conducting paste mainly comprising a synthetic resin and a heat stable metal oxide which is positive in temperature coefficient of electric resistance and has an electric specific resistance of not more than 5.times.10.sup.3 .mu..OMEGA.cm at ordinary temperature, and an electric resistance heating unit wherein a desirably shaped solid or solid surface is coated or impregnated with said paste. This heating unit has an uniform temperature distribution, is adjustable to any desired temperature below 350.degree. C., and further can be formed in various shapes.