Abstract: A decorative strip for automotive bodies, and more particularly, for steering wheel rings, is formed of a thin vinyl substrate with an adhesive coating on one surface and a decorative design on the other. The surface with the decorative design is covered with a coat made of a clear resin. The strip has a generally arcuate shape so that it fits easily on the steering wheel ring thereby improving its esthetic look. Moreover the strip is elastic so that it can be bent as at is applied to the steering wheel thereby conforming naturally to its radius of curvature and forming a smooth and continuous cover without any ridges or other irregularities. In some instances the strip is formed of several parallel sections to allow the strip to adapt better to the curvature of the wheel ring. The sections may have linear lateral edges or the edges may be serrated to form interlocking profiles as the sections are abutted against each other.