Abstract: The subject matter of the present application discloses a sip service system for moderating a beverage sip regulating apparatus, comprising: an application gateway to communicate with a sip control application operated by a registered user and to receive information related to the registered user, wherein said sip control application manages operation of the beverage sip regulating apparatus, and wherein the information related to the registered user comprises a manner of use of the beverage sip regulating apparatus by the user; and a database for collecting the received information related to a registered user of the system.

Abstract: The subject matter of the present application discloses a beverage sip regulating apparatus connectable to a beverage container, the beverage sip regulating apparatus, comprising: an entrance port through which beverage enters the beverage sip regulating apparatus; a beverage compartment for receiving a sip amount of beverage from the beverage container; a spout through which the beverage flows out of the beverage sip regulating apparatus; and, a regulation system for regulating one or more predetermined characteristics of the beverage stored in the beverage compartment.