Abstract: Display apparatus is provided for an article having a slotted extremity of given maximum open dimensions in length and width. The apparatus comprises a flat upstanding body having an opening extending therethrough. An elongate member is cantilever-supported in upstanding first disposition in the plane of the body in the opening, such cantilever-supported member having a shank portion contiguous with the body and having an enlargement at the free end thereof. The enlargement has a width exceeding the width of the shank portion, less than such article maximum slot length and greater than such article maximum slot width. The member is deflectable out of the plane of the body into second disposition sufficiently for entry of the enlargement into the article slot for releasably retentive joinder with the article extremity.