Abstract: A method for facilitating an online continuous multimedia contest is described. The method includes receiving a multimedia content entry corresponding to a predefined category of the online continuous multimedia contest. The method further comprises associating the received multimedia content entry with an event identifier by determining an event identifier corresponding to an event associated with the predefined category of the online continuous multimedia contest, determining whether a quantity of multimedia content entries associated with the determined event identifier meets a first predefined threshold value, creating another event identifier when the quantity of multimedia content entries associated with the determined event identifier meets or exceeds the first predefined threshold value, and associating the received multimedia content entry with the other event identifier.