Abstract: A system, method, and apparatus for providing third party events in a social network are described. Aspects of the disclosure provide for the introduction of events into a social network. These events may be introduced to the social network via one or more event data feeds that are processed by a data funnel. The data funnel extracts and parses event data from the event data feeds for generation of new events for the social network. These events may be vetted or moderated by a third party, such as an administrator or moderator, or they may be automatically verified by the data funnel based upon the data feed from which the event is parsed. Media content may be uploaded and associated to events using a client device.