Abstract: The invention relates to a ring holder (10), a ring display (36) comprising such a ring holder (10), and a method for connecting a ring (30) to a ring holder (10). The invention particularly addresses the problem of providing a device and a method for the presentation of rings (30), said device and method allowing a permanently attractive presentation of rings. A ring holder (10) according to the invention comprises a flat gripping section (12), at least one contact surface (14), arranged perpendicular to the gripping surface (12) and adjoining the gripping surface (12), for arranging the outer side of a ring (30) as an extension of the gripping section (12), and at least one fixation element (16) that is arranged at a distance from the contact surface (14) and perpendicular to the gripping section (12) and makes it possible to immobilize a ring relative to the contact surface (14) by using a strip-like holding means.