Patents Assigned to BEH Investments LLC
  • Dual/blind identification
    Patent number: 8799415
    Abstract: A computer apparatus and a method is described for establishing a global interest profile of a user. At least one local server and an enterprise server communicate with the user via a communication channel. The local server assigns a local ID to the user. The enterprise server assigns to the user a global ID and links the local ID and local user information with the global ID to form a global interest profile of the user. The identity of the users is not shared between servers, thereby maintaining the privacy of the user.
    Type: Grant
    Filed: August 15, 2004
    Date of Patent: August 5, 2014
    Assignee: Beh Investments LLC
    Inventor: Daniel J. Jaye
  • System and method for real-time bidding for internet advertising space
    Patent number: 8364541
    Abstract: A method implemented in a computer system for determining an advertisement in response to an advertising opportunity, wherein the advertising opportunity is an opportunity to place the advertisement on a web page subsequent to a request for the web page by a browser. The computer system receives an indication of the advertising opportunity, and in response to receiving the indication, the computer system determines bids, wherein each bid is associated with an advertisement, selects one of the bids and places the advertisement associated with the selected bid on the web page.
    Type: Grant
    Filed: October 29, 2007
    Date of Patent: January 29, 2013
    Assignee: BEH Investments LLC
    Inventor: David William Roth
  • System and method for associating a client identity between servers
    Patent number: 8219613
    Abstract: A client identity is associated between servers by establishing an identity for the client at a first sever, storing information about the client at the first server, identifying the client at a second server using a second ID transmitted by the client to the second server, linking the first ID and the second ID, and associating the information about the client with the second ID.
    Type: Grant
    Filed: July 22, 2010
    Date of Patent: July 10, 2012
    Assignee: BEH Investments LLC
    Inventor: Daniel J. Jaye
  • System and method for associating a user with a user profile in a computer network environment
    Patent number: 7941505
    Abstract: A computer apparatus and a method is described for establishing a global interest profile of a user. At least one local server and an enterprise server communicate with the user via a communication channel. The local server assigns a local ID to the user The enterprise server assigns to the user a global ID and links the local ID and local user information with the global ID to form a global interest profile of the user. The identity of the users is not shared between servers, thereby maintaining the privacy of the user.
    Type: Grant
    Filed: May 21, 2002
    Date of Patent: May 10, 2011
    Assignee: BEH Investments LLC
    Inventor: Daniel J. Jaye