Abstract: Disclosed in the disclosure are a video playing detection method and apparatus. The video playing detection method includes: obtaining a playing count of a video at a detection pending moment; obtaining a quitting moment of the video, wherein the quitting moment is a video playing completion moment; judging whether the playing count of the video at the detection pending moment is zero; if the playing count of the video at the detection pending moment is zero, judging whether the detection pending moment is before the quitting moment; and if the detection pending moment is before the quitting moment, determining that video playing is not completed at the detection pending moment. The disclosure solves the problem in the related art where a video playing behavior cannot be accurately analyzed.

Abstract: The disclosure discloses a data processing method and apparatus for counting webpage hits. The data processing method for counting webpage hits includes: a coordinate system of a monitored webpage is acquired; webpage hits are recorded by the coordinate system; hotspot regions on the webpage are determined according to the hits; and the number of determined hotspot regions are counted. By means of the disclosure, the problem in the relevant art that the webpage hits cannot be counted based on regions is solved, thereby achieving an effect of automatically counting the number of hit hotspot regions on the webpage.

Abstract: The disclosure provides a method and device for analyzing webpage data. The method for analyzing webpage data includes: acquiring m keywords inputted by a user on a webpage (S102); acquiring keywords in the m keywords with a dependence relationship, wherein the keywords with the dependence relationship are keywords corresponding to one or more same user requirements (S104); and classifying the keywords with the dependence relationship in the m keywords as keywords of a same type (S106).

Abstract: The disclosure discloses a traffic quality analysis method and apparatus. The method includes that: traffic data of a target website is acquired; a webpage Uniform Resource Locator (URL) is extracted from the traffic data; a weight of the webpage URL is determined; and in accordance with pre-set dimension data, the traffic data and the weight, the traffic quality of the target website is determined. By means of the disclosure, the problem in the traditional art that website traffic cannot be accurately analyzed by using traffic data is solved, thereby achieving the effect of clearly, visually and accurately reflecting the degree of strength and weakness of the website traffic.

Abstract: The disclosure discloses a statistical method and apparatus for webpage access data. The method includes that: an initial dataset of user-accessed page behaviours is collected; first-time access data of a user is extracted from the initial dataset; the first-time access data is judged by using a pre-set judgement model to obtain a judgement result; when the judgement result is contrary to a pre-set result of the pre-set judgement model, dating-back matching is performed in the initial dataset by using the first-time access data to obtain associated access data; and the initial dataset is spliced and repaired based on the associated access data to obtain a repaired dataset. By means of the disclosure, the problem in the traditional art that the user identification accuracy is dissatisfactory due to the loss of Cookie information is solved.

Abstract: The present disclosure discloses a method and a device for determining data in a thermodynamic chart. The method for determining data in a thermodynamic chart comprises: acquiring the thermodynamic chart of a webpage; acquiring a coordinate clicked by a user on the webpage and the data of an event, wherein the event is triggered by the click, and the data of the event is data corresponding to the event; and determining the data of the event corresponding to the coordinate in the thermodynamic chart. In the present disclosure, the data of an event corresponding to a point on the thermodynamic chart can be determined as each coordinate clicked by a user and the data of an event trigged by the click are acquired after the thermodynamic chart of a webpage is acquired, thus, the accuracy of a webpage data analysis is improved.

Abstract: The disclosure discloses a method and a system for measuring a web advertising effect based on a multiple-contact attribution model. The method comprises: collecting user access information and purchase transformation information of a website, and uploading the user access information and purchase transformation information to a server side; cleaning data for the user access information and the purchase transformation information on a server side; calculating contact contribution value data and importing the contribution value serving as fundamental metrics and contact information serving as dimensionalities into OLAP database, and aggregating data. The method and the system can help an advertiser to understand actual web advertising effect from a number of perspectives to accurately measure underestimated or overestimated channel value in conventional methods, thereby providing the most accurate data support for optimizing web advertising and improving rate of return on investment.