Abstract: A system monitors cinema playing content and generates movie-viewing statistics. The method includes, among other steps: acquiring screen brightness and projection ambient brightness or a video; comparing the acquired screen brightness and the projection ambient brightness or discriminating the video; activating, after it is determined that a film begins to be projected, an acquisition and recognition device of the terminal equipment to acquire the played audio and video content and acquire an auditorium infrared picture during projection; comparing, by the acquisition and recognition device, the acquired audio and video content with a monitoring database to obtain the projected content, recognizing, by the acquisition and recognition device, human bodies in the acquired auditorium infrared picture during projection to count the number of audiences; and associating or combining, by the acquisition and recognition device, the projected content obtained through comparison with the counted number of audiences.