Abstract: A label transferring device for blow molding machines which includes a sliding mold insert with a plurality of label carrying segments which are shifted into an access aperture communicative with the mold cavity. As the insert is shifted, each label carrying segment cooperates with the mold to form the cavity. A label transfer arm assembly removes a label from a supply magazine and places the label on one exposed label carrying segment while another label carrying segment is within the mold cavity undergoing the molding and label attachment process.