Abstract: A method for enabling registered consumers to direct matching charitable contributions donated by a plurality of program partners to a plurality of designated beneficiaries through a directed giving service provider based on consumer purchases during a predetermined purchase period. The method also enables registered consumers to donate their own funds, and to transfer their direction rights to at least one other consumer and/or consumer account. Program partners can include individual retail stores, retail store chains, credit providers and product manufacturers conducting business either at a physical location, by telephone, direct mail, or online via a web site, etc.