Abstract: Lubricant formulations comprising a phospholipids such as lecithins and a low hydrophobic lipophilic balance (HLB) surfactant provide improved rheological properties for coating a rapidly moving web, such as a paper web. The low hydrophobic lipophilic balance (HLB) surfactant is preferably an alcohol ethoxylate having an HLB value of between 7 and 10 or more preferably between 7.5 and 9.5. The lubricant formulations of the invention are preferably applied to the paper web as part of a coating mixture. The lubricant is well-suited for short-dwell coating methods.