Abstract: A planning tool providing a communication and recording platform for nutrition coaches and those they coach is provided. The tool uses cognitive tools to create nutrition and activity plans and record consumption and activity. Specifically, the tool creates a meal plan based on user nutritional needs, distributing the plan to the user and accepting recorded consumption from the user; the user can tailor based on preferences. The tool creates the meal plan in accordance with particular nutritional values and is equipped to provide users with acceptable equivalent alternative food items to accomplish the goals. The tool allows the coach to amend the plan and facilitates communication between coach and users.