Abstract: A device and method for tape and reel packaging of small electronic components providing positioning mechanisms to allow one or more components to be placed in a desired orientation and alignment within a tape carrier pocket. The device is an insert fitting within the carrier pocket including positioning mechanisms such as protruding shapes, protruding ridges, and/or frame work, or the like, which engage with inner surfaces, outer surfaces, or perimeters, or a combination, of the component to be packaged. A method for tape and reel packaging including further delineation of regions within a tape carrier pocket for disposition of electronic components is also disclosed.