Abstract: The present teaching relates to forecasting a campaign performance using predictive modeling. In one example, a request for forecasting a campaign performance is received from a user. A plurality of parameters associated with the request are retrieved. A predictive score is generated based on the plurality of parameters. A variable vector is constructed based on one or more of the plurality of campaign parameters selected by the user. A key performance indicator (KPI) matrix is generated in accordance with the predictive score based on the variable vector.

Abstract: The present teaching relates to forecasting a campaign performance using predictive modeling. In one example, a request for forecasting a campaign performance is received from a user. A plurality of parameters associated with the request are retrieved. A predictive score is generated based on the plurality of parameters. A variable vector is constructed based on one or more key performance indicators (KPIs) selected by the user. A campaign data matrix is generated in accordance with the predictive score based on the variable vector.