Abstract: The invention provides an articulating, artificial fishing lure made of three interconnected body elements. A middle body section interfits with and is pivotally connected to a front body element and to a rear body element. The lure can include multiple interlinking middle body sections to increase the length of the lure. An articulated joint element formed from a slot in one body element and an interfitting extension member in the adjacent body element joins the adjacent body elements together. The joint elements enable the body sections to move in relation to each other in both a vertical and horizontal direction to simulate the swimming motion of a bait fish. The front and rear body elements pivot about the middle body element such that the pivot axis of the front/middle sections is at an angle to the pivot axis of the rear/middle sections when the body elements move vertically or horizontally.