Abstract: The present disclosure is directed to providing search results based on user interaction with content. A server receives identification of a plurality of clicks of encoded uniform resource locator (URL) links and identifies, for each of the plurality of clicks, data about a user who clicked an encoded URL link and traffic data associated with a device from which the user clicked the encoded URL link. The server may store a record comprising data about the user and traffic data associated with each click. The server may determine, based on the records, a relevancy score for each content identified from decoding the encoded URL links. The server may communicate, responsive to receiving a request to search content based on a keyword, a set of search results based on the keyword and the relevancy score.

Abstract: The present disclosure is directed towards benchmarking online activity via encoded links generated by an online activity benchmarking system. The method may include identifying by a server of an online activity benchmarking system, for an information resource, a plurality of encoded links encoded by the server of the online activity benchmarking system and linked to the information resource, receiving by the server, via the identified plurality of encoded links, a plurality of requests to access the information resource, identifying by the server, for each request of the plurality of requests to access the information resource, one or more attributes corresponding to the request, categorizing by the server, the plurality of requests to access the information resource based on the one or more identified attributes, and providing by the server, for presentation, an output indicating statistics corresponding to the categorized plurality of requests based on the one or more identified attributes.

Abstract: The present application is directed to systems and methods for associating cookies of a linking system to a device identifier of the computing device. A server of a linking system can receive, from a browser of a computing device, a first request to access content via an encoded uniform resource locator (URL) link generated by the server and linked to a web page of the linking system. The server can redirect the browser of the computing device to the web page of the linking system. The server can receive a request to associate a cookie passed to a mobile application installed on the computing device with a device identifier of the computing device. The server can then associate the cookie with the device identifier.

Abstract: The present application is directed to systems and methods for associating cookies of a linking system to a device identifier of the computing device. A server of a linking system can receive, from a browser of a computing device, a first request to access content via an encoded uniform resource locator (URL) link generated by the server and linked to a web page of the linking system. The server can redirect the browser of the computing device to the web page of the linking system. The server can receive a request to associate a cookie passed to a mobile application installed on the computing device with a device identifier of the computing device. The server can then associate the cookie with the device identifier.

Abstract: The present disclosure is directed towards benchmarking online activity via encoded links generated by an online activity benchmarking system. The method may include identifying by a server of an online activity benchmarking system, for an information resource, a plurality of encoded links encoded by the server of the online activity benchmarking system and linked to the information resource, receiving by the server, via the identified plurality of encoded links, a plurality of requests to access the information resource, identifying by the server, for each request of the plurality of requests to access the information resource, one or more attributes corresponding to the request, categorizing by the server, the plurality of requests to access the information resource based on the one or more identified attributes, and providing by the server, for presentation, an output indicating statistics corresponding to the categorized plurality of requests based on the one or more identified attributes.

Abstract: The present disclosure is directed to providing search results based on user interaction with content. A server receives identification of a plurality of clicks of encoded uniform resource locator (URL) links and identifies, for each of the plurality of clicks, data about a user who clicked an encoded URL link and traffic data associated with a device from which the user clicked the encoded URL link. The server may store a record comprising data about the user and traffic data associated with each click. The server may determine, based on the records, a relevancy score for each content identified from decoding the encoded URL links. The server may communicate, responsive to receiving a request to search content based on a keyword, a set of search results based on the keyword and the relevancy score.

Abstract: The present disclosure is directed to a method for identifying which phrases are trending across an aggregate of users that are relevant to a specific user. The method may include receiving, by a server, identification of a user. The server may identify a plurality of phrases that are trending upwards based on velocity of clicks to content containing, related to or associated with the plurality of phrases. The server may identify trending or temporally popular phrases based on aggregating multiple users' interactions with an aggregate of content. The server may determine a relevance score for each phrase of the plurality of phrases that are trending upwards based on identification of the user and actions of the user on content associated with each phrase, such as user clicking on content identifying or related to each phrase. The server may identify one or more phrases of the plurality of phrases based on relevance score.

Abstract: The present disclosure is directed to systems and methods to identify trending or temporally popular phrases based on aggregating multiple users' interactions with an aggregate of content. A server may receive identification of a plurality of clicks of encoded uniform resource locator (URL) links. The server may identify, for each of the plurality of clicks, in content identified from decoding the encoded URL links, a plurality of phrases that correspond to a predetermined set of keywords. The server may determine a velocity of clicks on content corresponding to each phrase of the plurality of phrases and identify a trend in one or more phrases of the plurality of phrases based on the velocity of clicks.

Abstract: The present disclosure is directed to systems and methods that score content, URLs, domains, phrases or any entity based on an expected relevance to an individual user which may be based on that user's previous engagement with digital resources. A server receives identification of a plurality of actions of a user, which may include a click by the user on a link associated with a digital resource of a plurality of digital resources. The server may receive identification of actions of the user to share one or more digital resources of the plurality of digital resources. The server may identify a plurality of keywords from content of the plurality of digital resources, classify patterns from the actions of the users and the keywords and generate, based on the pattern classification, a relevance score responsive to receiving a user identifier and a digital resource keyword.