Abstract: The present invention relates to a method, apparatus, and program for providing a personal color diagnosis platform using an image, through which it is possible to analyze a skin color of a user using a captured image of the user's face, diagnose a personal color matching the skin color, and provide the user with the diagnosed personal color. The method of providing a personal color diagnosis platform using an image according to an embodiment of the present invention includes acquiring a captured image of a user's face, dividing the face in the image, extracting a skin color of a designated area from the divided face, and extracting a color matching the user based on the extracted skin color.