Abstract: A data center includes a physical host machine operating a virtualized entity and a network switch having a physical port connected to the physical host machine. To configure the network switch, the network switch has a management module that acquires information about the virtualized entity operating on the physical host machine. The network switch associates the acquired information about the virtualized entity with the physical port, assigns the virtualized entity to a group associated with a traffic-handling policy, and processes packet traffic from the virtualized entity in accordance with the traffic-handling policy. The virtualized entity can be, for example, a virtual machine or a multi-queue network input/output adapter operating on the physical host machine.