Patents Assigned to Blakely Sokoloff Taylor & Zafman LLP
  • Publication number: 20090132517
    Abstract: A method and apparatus for ranking results from a search engine query is described. In one embodiment, a search engine generates a list of search results in response to a query for a search term to the search engine. A statistical computation engine determines an average frequency of first selection of each hyperlink with respect to its position in a list of hyperlinks, and determines an average frequency of first selection of each search result from the list of search results. A relevance engine compares the average frequency of first selection of a search result from the list of search results with the average frequency of first selection of a corresponding hyperlink in the respective position in the list of hyperlinks, and adjusts the position of the search result in the list of search results based on the comparison.
    Type: Application
    Filed: November 19, 2007
    Publication date: May 21, 2009
    Applicant: Blakely Sokoloff Taylor & Zafman LLP
    Inventor: James Paul Schneider