Abstract: Embodiments of methods and apparatuses for associative online advertisement are disclosed. In various embodiments, an online advertisement of a product or service provider may be selectively associated with a member of an online social network, under the selection control of the member. In various embodiments, the association enables at least another member of the online social network to select the online advertisement from a social media associated with the member to be likewise associated with the online advertisement, or purchase for the member, a product or service of the associated product or service provider. Other embodiments may be disclosed and/or claimed.