Abstract: A method and smart media system implementation, is provided, which includes the following steps. Setting one or more media devices to show a piece of media information. The media devices are managed by a server. A mobile terminal sets the one or more neighboring media devices as the media devices associated with the mobile terminal. The mobile terminal sends information and requests for receiving detailed media information of the associated media device to the server. The server searches the detailed media information related to the associated media device, and sends the detailed media information to the mobile terminal. As a result, consumers are provided with the effective media information according to their preferences. Also, the cost of sending information to consumers is lower than other methods.