Abstract: Disclosed is a parking management system that includes a central database in communication with a server, at least one user device, at least one merchant console, and a parking gate controller device over a network. The central database is provided to receive and store data from a plurality of parking systems. A processor is provided for analyzing the data received by the central database. A dynamic data engine is provided for analyzing the data from the plurality of parking systems and generating dynamic pricing data. A targeted promotion engine is provided for analyzing user data and generating a targeted promotion. The dynamic pricing data may be provided to the user device to allow a user to book a parking space from one of the parking systems. The targeted promotion may be provided to the user device to allow the user to select a promotion offered from a merchant.