Abstract: Methods and apparatuses are described for dynamically generating customized content for display on a network device. A server computing device receives a plurality of data elements from a network device upon initiation of an interaction between the network device and a tag in proximity to the network device. The server generates a content payload using at least a portion of the received data elements, where the content payload comprises source code defining content for display, a style of the content for display, and a layout of the content for display. The generating step includes querying a content repository based upon the received data elements to retrieve portions of the source code and aggregating the retrieved portions of the source code to form the content payload. The server computing device receives a request for the content payload, and transmits the content payload for generation of a graphical display.