Patents Assigned to BLUEFIN LAB, INC.
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Patent number: 11574321Abstract: Social media content items are mapped to relevant time-based media events. These mappings are used as the basis for calculating metrics based upon the mappings, and ratings of the time-based media there from. Audience response metrics (ARMs) are calculated from the mappings, which provide an indication of audience engagement or response. In addition, ARMs provide information about the virality, depth, and breadth of the response by the viewing audience. The calculated metrics are stored and are used to generate ratings for the time-based media. The ratings may be published in whole or in part, e.g., as part of a ratings system.Type: GrantFiled: January 31, 2017Date of Patent: February 7, 2023Assignee: Bluefin Labs, Inc.Inventors: Michael Ben Fleischman, Deb Kumar Roy, Jeremy Rishel
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Patent number: 11381856Abstract: Targeted messages are sent to users of social networking system (SNS) based on the detection of airings of advertisements in time-based media. This approach allows advertisers to leverage their investment in, for example, television advertising by sending advertisements to SNS users who have likely seen the advertisements within shows that they have expressed interest in in the context of a SNS. Time-based media streams are analyzed to detect the airings of advertisements within those streams. In one embodiment, SNS content items are received regarding individual users. Based on references in those content items between users and their interests, targeted messages may be sent to users. In another embodiment, targeted messages are sent to SNS users based on the airing of advertisements and targeting criteria provided by advertisers.Type: GrantFiled: June 22, 2020Date of Patent: July 5, 2022Assignee: Bluefin Labs, Inc.Inventor: Michael Ben Fleischman
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Patent number: 11301505Abstract: An affinity server estimates an affinity between two different time based media events (e.g., TV, radio, social media content stream), between a time based media event and a specific topic, or between two different topics, where the affinity score represents an intersection between the populations of social media users who have authored social media content items regarding the two different events and/or topics. The affinity score represents an estimation of the real world affinity between the real world population of people who have an interest in both time based media events, both topics, or in a time based media event and a topic. One possible threshold for including a social media user in a population may be based on a confidence score that indicates the confidence that one or more social media content items authored by the social media user are relevant to the topic or event in question.Type: GrantFiled: August 13, 2020Date of Patent: April 12, 2022Assignee: Bluefin Labs, Inc.Inventors: Michael Ben Fleischman, Deb Kumar Roy, Jeremy Rishel, Anjali Midha, Matthew Miller
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Patent number: 11048752Abstract: Social media content items are mapped to relevant time-based media events. These mappings may be used as the basis for multiple applications, such as ranking of search results for time-based media, automatic recommendations for time-based media, prediction of audience interest for media purchasing/planning, and estimating social interest in the time-based media. Social interest in time-based media (e.g., video and audio streams and recordings) segments is estimated through a process of data ingestion and integration. The estimation process determines social interest in specific events represented as segments in time-based media, such as particular plays in a sporting event, scenes in a television show, or advertisements in an advertising block. The resulting estimates of social interest also can be graphically displayed.Type: GrantFiled: October 11, 2019Date of Patent: June 29, 2021Assignee: Bluefin Labs, Inc.Inventors: Michael Ben Fleischman, Deb Kumar Roy
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Patent number: 10694233Abstract: Targeted messages are sent to users of social networking system (SNS) based on the detection of airings of advertisements in time-based media. This approach allows advertisers to leverage their investment in, for example, television advertising by sending advertisements to SNS users who have likely seen the advertisements within shows that they have expressed interest in the context of a SNS. Time-based media streams are analyzed to detect the airings of advertisements within those streams. In one embodiment, SNS content items are received regarding individual users. Based on references in those content items between users and their interests, targeted messages may be sent to users. In another embodiment, targeted messages are sent to SNS users based on the airing of advertisements and targeting criteria provided by advertisers.Type: GrantFiled: May 8, 2017Date of Patent: June 23, 2020Assignee: Bluefin Labs, Inc.Inventor: Michael Ben Fleischman
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Patent number: 10445368Abstract: Social media content items are mapped to relevant time-based media events. These mappings may be used as the basis for multiple applications, such as ranking of search results for time-based media, automatic recommendations for time-based media, prediction of audience interest for media purchasing/planning, and estimating social interest in the time-based media. Social interest in time-based media (e.g., video and audio streams and recordings) segments is estimated through a process of data ingestion and integration. The estimation process determines social interest in specific events represented as segments in time-based media, such as particular plays in a sporting event, scenes in a television show, or advertisements in an advertising block. The resulting estimates of social interest also can be graphically displayed.Type: GrantFiled: May 2, 2016Date of Patent: October 15, 2019Assignee: Bluefin Labs, Inc.Inventors: Michael Ben Fleischman, Deb Kumar Roy
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Patent number: 10133818Abstract: Social media content items are mapped to relevant time-based media events. These mappings may be used as the basis for multiple applications, such as ranking of search results for time-based media, automatic recommendations for time-based media, prediction of audience interest for media purchasing/planning, and estimating social interest in the time-based media. Social interest in time-based media (e.g., video and audio streams and recordings) segments is estimated through a process of data ingestion and integration. The estimation process determines social interest in specific events represented as segments in time-based media, such as particular plays in a sporting event, scenes in a television show, or advertisements in an advertising block. The resulting estimates of social interest also can be graphically displayed.Type: GrantFiled: November 28, 2016Date of Patent: November 20, 2018Assignee: Bluefin Labs, Inc.Inventors: Michael Ben Fleischman, Deb Kumar Roy
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Patent number: 9753923Abstract: An affinity server estimates an affinity between two different time based media events (e.g., TV, radio, social media content stream), between a time based media event and a specific topic, or between two different topics, where the affinity score represents an intersection between the populations of social media users who have authored social media content items regarding the two different events and/or topics. The affinity score represents an estimation of the real world affinity between the real world population of people who have an interest in both time based media events, both topics, or in a time based media event and a topic. One possible threshold for including a social media user in a population may be based on a confidence score that indicates the confidence that one or more social media content items authored by the social media user are relevant to the topic or event in question.Type: GrantFiled: March 20, 2015Date of Patent: September 5, 2017Assignee: BLUEFIN LABS, INC.Inventors: Michael Ben Fleischman, Deb Kumar Roy, Jeremy Rishel, Anjali Midha, Matthew Miller
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Patent number: 9563901Abstract: Social media content items are mapped to relevant time-based media events. These mappings are used as the basis for calculating metrics based upon the mappings, and ratings of the time-based media there from. Audience response metrics (ARMs) are calculated from the mappings, which provide an indication of audience engagement or response. In addition, ARMs provide information about the virality, depth, and breadth of the response by the viewing audience. The calculated metrics are stored and are used to generate ratings for the time-based media. The ratings may be published in whole or in part, e.g., as part of a ratings system.Type: GrantFiled: July 9, 2015Date of Patent: February 7, 2017Assignee: BlueFin Labs, Inc.Inventors: Michael Ben Fleischman, Deb Kumar Roy, Jeremy Rishel
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Patent number: 9542489Abstract: Social media content items are mapped to relevant time-based media events. These mappings may be used as the basis for multiple applications, such as ranking of search results for time-based media, automatic recommendations for time-based media, prediction of audience interest for media purchasing/planning, and estimating social interest in the time-based media. Social interest in time-based media (e.g., video and audio streams and recordings) segments is estimated through a process of data ingestion and integration. The estimation process determines social interest in specific events represented as segments in time-based media, such as particular plays in a sporting event, scenes in a television show, or advertisements in an advertising block. The resulting estimates of social interest also can be graphically displayed.Type: GrantFiled: July 16, 2010Date of Patent: January 10, 2017Assignee: Bluefin Labs, Inc.Inventors: Michael Ben Fleischman, Deb Kumar Roy
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Patent number: 9471936Abstract: An identification server correlates the web browsing behavior of individuals with their use of social media systems. Based on these behaviors, web identifiers (referred to as identities or IDs) may be matched to social media identifiers; these matches being determined, stored, and output as a confidences that the web identity of the user corresponds to a social media identity. Each web identity may be associated with one or more social media identities. The identity correlations between web identities and social media identities may be used along with other alignments to provide information regarding the time-based media (e.g., advertisements) a user may have likely been exposed to, and to provide targeted advertisements.Type: GrantFiled: October 2, 2015Date of Patent: October 18, 2016Assignee: Bluefin Labs, Inc.Inventor: Michael Ben Fleischman
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Patent number: 9432721Abstract: Social media content items and references to events that occur therein are aligned with the time-based media events they describe. These mappings may be used as the basis for sending messages to populations of authors of content items, where the populations are determined based on whether the author has written a content item that refers to a specific TV show or advertisement. TV streams are monitored to detect when and where a specific advertisement for a particular advertiser is shown. Concurrently, social media streams are monitored for content items that refer to or are about specific TV shows and advertisements. Responsive to a specific advertisement being detected as being shown during a specific TV show, a message associated with the advertisement is sent to the authors of the content items associated with that TV show or advertisement. The messages can be transmitted while the advertisement is being shown.Type: GrantFiled: October 21, 2014Date of Patent: August 30, 2016Assignee: Bluefin Labs, Inc.Inventors: Michael Ben Fleischman, Deb Kumar Roy
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Patent number: 9218101Abstract: Social media content items are mapped to relevant time-based media events. These mappings may be used as the basis for multiple applications, such as ranking of search results for time-based media, automatic recommendations for time-based media, prediction of audience interest for media purchasing/planning, and estimating social interest in the time-based media. Social interest in time-based media (e.g., video and audio streams and recordings) segments is estimated through a process of data ingestion and integration. The estimation process determines social interest in specific events represented as segments in time-based media, such as particular plays in a sporting event, scenes in a television show, or advertisements in an advertising block. The resulting estimates of social interest also can be graphically displayed.Type: GrantFiled: November 28, 2012Date of Patent: December 22, 2015Assignee: Bluefin Labs, Inc.Inventors: Michael Ben Fleischman, Deb Kumar Roy
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Patent number: 9154853Abstract: An identification server correlates the web browsing behavior of individuals with their use of social media systems. Based on these behaviors, web identifiers (referred to as identities or IDs) may be matched to social media identifiers; these matches being determined, stored, and output as a confidences that the web identity of the user corresponds to a social media identity. Each web identity may be associated with one or more social media identities. The identity correlations between web identities and social media identities may be used along with other alignments to provide information regarding the time-based media (e.g., advertisements) a user may have likely been exposed to, and to provide targeted advertisements.Type: GrantFiled: August 26, 2013Date of Patent: October 6, 2015Assignee: Bluefin Labs, Inc.Inventor: Michael Ben Fleischman
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Patent number: 9092829Abstract: Social media content items are mapped to relevant time-based media events. These mappings are used as the basis for calculating metrics based upon the mappings, and ratings of the time-based media there from. Audience response metrics (ARMs) are calculated from the mappings, which provide an indication of audience engagement or response. In addition, ARMs provide information about the virality, depth, and breadth of the response by the viewing audience. The calculated metrics are stored and are used to generate ratings for the time-based media. The ratings may be published in whole or in part, e.g., as part of a ratings system.Type: GrantFiled: August 26, 2013Date of Patent: July 28, 2015Assignee: Bluefin Labs, Inc.Inventors: Michael Ben Fleischman, Deb Kumar Roy, Jeremy Rishel
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Patent number: 9009130Abstract: An affinity server estimates an affinity between two different time based media events (e.g., TV, radio, social media content stream), between a time based media event and a specific topic, or between two different topics, where the affinity score represents an intersection between the populations of social media users who have authored social media content items regarding the two different events and/or topics. The affinity score represents an estimation of the real world affinity between the real world population of people who have an interest in both time based media events, both topics, or in a time based media event and a topic. One possible threshold for including a social media user in a population may be based on a confidence score that indicates the confidence that one or more social media content items authored by the social media user are relevant to the topic or event in question.Type: GrantFiled: October 30, 2013Date of Patent: April 14, 2015Assignee: Bluefin Labs, Inc.Inventors: Michael Ben Fleischman, Deb Kumar Roy, Jeremy Rishel, Anjali Midha, Matthew Miller
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Patent number: 8898698Abstract: Social media content items and references to events that occur therein are aligned with the time-based media events they describe. These mappings may be used as the basis for sending messages to populations of authors of content items, where the populations are determined based on whether the author has written a content item that refers to a specific TV show or advertisement. TV streams are monitored to detect when and where a specific advertisement for a particular advertiser is shown. Concurrently, social media streams are monitored for content items that refer to or are about specific TV shows and advertisements. Responsive to a specific advertisement being detected as being shown during a specific TV show, a message associated with the advertisement is sent to the authors of the content items associated with that TV show or advertisement. The messages can be transmitted while the advertisement is being shown.Type: GrantFiled: January 20, 2012Date of Patent: November 25, 2014Assignee: BlueFin Labs, Inc.Inventors: Michael Ben Fleischman, Deb Kumar Roy
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Patent number: 8819728Abstract: An identification server correlates the web browsing behavior of individuals with their use of social media systems. Based on these behaviors, web identifiers (referred to as identities or IDs) may be matched to social media identifiers; these matches being determined, stored, and output as a confidences that the web identity of the user corresponds to a social media identity. Each web identity may be associated with one or more social media identities. The identity correlations between web identities and social media identities may be used along with other alignments to provide information regarding the time-based media (e.g., advertisements) a user may have likely been exposed to, topics the user is interested in, and to provide targeted advertisements.Type: GrantFiled: May 22, 2013Date of Patent: August 26, 2014Assignee: Bluefin Labs, Inc.Inventor: Michael Ben Fleischman
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Publication number: 20140052740Abstract: An affinity server estimates an affinity between two different time based media events (e.g., TV, radio, social media content stream), between a time based media event and a specific topic, or between two different topics, where the affinity score represents an intersection between the populations of social media users who have authored social media content items regarding the two different events and/or topics. The affinity score represents an estimation of the real world affinity between the real world population of people who have an interest in both time based media events, both topics, or in a time based media event and a topic. One possible threshold for including a social media user in a population may be based on a confidence score that indicates the confidence that one or more social media content items authored by the social media user are relevant to the topic or event in question.Type: ApplicationFiled: October 30, 2013Publication date: February 20, 2014Applicant: Bluefin Labs, Inc.Inventors: Michael Ben Fleischman, Deb Kumar Roy, Jeremy Rishel, Anjali Midha, Matthew Miller
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Publication number: 20130346330Abstract: Social media content items are mapped to relevant time-based media events. These mappings are used as the basis for calculating metrics based upon the mappings, and ratings of the time-based media there from. Audience response metrics (ARMs) are calculated from the mappings, which provide an indication of audience engagement or response. In addition, ARMs provide information about the virality, depth, and breadth of the response by the viewing audience. The calculated metrics are stored and are used to generate ratings for the time-based media. The ratings may be published in whole or in part, e.g., as part of a ratings system.Type: ApplicationFiled: August 26, 2013Publication date: December 26, 2013Applicant: BLUEFIN LABS, INC.Inventors: Michael Ben Fleischman, Deb Kumar Roy, Jeremy Rishel