Abstract: A profiling method of a plurality of users (UT1-UTN) of goods is described, the method comprising: prearranging, in a main database (DBP) associated with a management centre (100), a first plurality of distinctive attributes of each user and a second plurality of distinctive attributes of each good; providing each user with a respective use information acquisition instrument; acquiring, by means of said instrument and during a use of goods by users, respective use information (IU) representative of the occurred use; storing, in the database (DBP), said respective use information (IU), associating it with the corresponding user and the corresponding good.