Abstract: Crosstalk in the area of intersection between row leads and row electrodes as well as undesired optical effects are avoided in an LCD display element. An LCD display panel is made of the disclosed LCD display elements. By extending the row leads over the full width of the rectangular viewing area in which information is visually displayed, the portion of the viewing area that cannot be controlled by proper drive voltage pulses is minimized. Thus, undesired crosstalk and optical effects are reduced. By driving row electrodes using column voltage sequences of the prior art and by driving column electrodes using row voltage sequences of the prior art, row and column voltage sequences are generated such that an intermediate area of liquid crystal located between the row leads and corresponding row electrodes cannot be driven to a voltage that produces an intermediate condition between an ON condition and an OFF condition.