Abstract: According to one embodiment, the method comprising the steps of creating, by a first user of the social networking site, at least one first profile associated with a business; creating, by a second user of the social networking site, at least one profile associated with a potential customer; generating, by the first or a third user of the social networking site, at least one machine readable token associated with the first profile; displaying the at least one machine readable token in an intended business context; capturing, by the second user, the at least one machine readable token with a mobile device; submitting, by the second user, information regarding the captured machine readable token to the social networking site; and automatically creating a link on the social networking site between the first profile and the second profile in response to the submitted information.