Abstract: An elongate display prong for the display of articles in shops or the like includes a generally horizontal portion bent at an elbow to have an end portion angled for location into a standard peg board bracket. An end element is releasably attached to the other end of the arm. The end element pivotally mounts a flap member. The flap member and arm can be inserted through a correspondingly sized aperture formed in packaging of an article. The arm includes outer channels flanking an inner channel to reinforce the elongate arm. The channel includes a plurality of apertures providing push fit location for a display member and also a push fit location for a stock limiting element which restricts the length of the arm onto which articles can be hung.