Abstract: An embodiment provides systems and methods for devising diet and fitness plans for a user, including an electronic device: receiving baseline measurement data relating to the user before a period of training and diet activity; receiving fitness goals data relating to the user; creating a training plan and a diet plan for the user based on the user's baseline measurement data, and fitness goals data; receiving data describing the user's diet and training behaviour during the period of training and diet activity; receiving current measurement data relating to the user after the end of the period of training and diet activity; comparing the baseline measurement data to the current measurement data; determining if the user's fitness goals were met based on the comparing the current measurement data to the baseline measurement data.