Abstract: A computer system for identifying one or more marketing opportunities for a target product, based on stored marketing data, comprises a processing unit programmed for defining a target product having one or more characteristics, defining at least one existing comparable product that matches one or more characteristics of the target product, reading social media data and sales data for the target and comparable products, calculating one or more marketing opportunities for the target product based on the data that was read, ranking the one or more marketing opportunities for the target product based on the stored marketing data, which comprises consumer behavior data, such that a ranking score is generated for each marketing opportunity, and displaying the one or more marketing opportunities and the corresponding rankings scores for each marketing opportunity.